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LP/w Design Studios is participating in an on-going revitalization of the Laumeier Sculpture Park's wayfinding signage system. After a decade of false starts, the current system creates a less than stellar brand image. The Cube is the first salvo in our long-term commitment to rebuilding Laumeier's wayfinding and brand.
Earlier this year, LP/w helped the Ocean Explorium at New Bedford Seaport develop their brand. The identity created emphasizes the Explorium's mission to be more than a destination for marine life observation but a bonafide scientific research and education center. Along with the logomark, LP/w created style guides, membership, marketing and events material. Signage and exhibit designs to come.
